Packaging design for the SYLVANIA SMART+ bluetooth bulb. This packaging design will be exclusive to Walmart in-store.
This was a very high-stakes project. I worked directly with Walmart to incorporate their thoughts and feedback into a unique design.
Packaging Mock-ups
While these concepts unfortunately never came to fruition, they are still a good example of my packaging design concepts
Packaging Management
SYLVANIA SMART+ Brand Packaging Transition
I was the Project Manager and Art Director for the SYLVANIA SMART+ brand transition. During this time I was the key contact for a German design agency. It was my job to oversee them, make sure they observed the brand guidelines, and design strategy that was laid out for the project. It was up to me to collaborate daily and give detailed feedback and direction.
BEFORE
